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The 60-Second Finance Quiz

A lot of advertising we see on Facebook now makes one massive and inexcusable conversion-blocking mistake - the advert links to a ridiculous 'quiz' that requires a user answer a bunch of 'qualifying' questions.

A quiz on first contact does nothing but disqualify good high-value candidates, and it disqualifies you and your business. If you're going to ask anything near top-of-funnel, do so after a user has subscribed, and ensure you return absolute relevance. Bottom line: never provide a quiz " instead, provide our customer-focused fact find or Venus compliance reports (designed to qualify you and provide the client with real value via an PDF report). The quiz is an absolute funnel-blocking BS tool.

There's just so much wrong with this approach. To be clear, the 60-second quiz is used as a means of 'disqualifying' certain respondents based on their resolved borrowing position. You *cannot* do so in a form, and it absolutely violates Best Interest Duty. The suggestion that you can complete a 60-second quiz to "find out if you qualify" for a specific product is absurd. Even if the experience didn't qualify as a style of catfishing (as we believe it does) it is absolutely misleading which is contrary to very clear and legislated requirements (ratified in RG234). You're lying to customers, failing to provide suitable supporting information, and operating in a dishonest manner.

How can brokers apply so much effort and energy into maintaining general business compliance and then completely dismantle their position by allowing their company to be represented by misleading digital assets? It's disgusting but commonplace in the 'lead generation' and pay-per-lead world.

If you're going to provide a quiz of any sort it must immediately return intelligently sorted data, appropriate disclaimers, and references for further self-qualification. There should be absolutely no room for doubt.

A funnel is designed to attract as many people into your experience as possible, and without exception. If you're going to try and 'qualify' you may do so on the *second* page..

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