The best advertising I saw yesterday comes from Luke Jakovich of Loan Market Liverpool. The ad is actually in a carpark at Cannes Hill shopping centre in Western Sydney. Despite its unusual location, both people I showed it to had already seen it.
No digital funnels, no quiz, no fake qualification, no deception, and no misleading nonsense. Just a clear message with a smiling broker. Nice.
Diversify your marketing efforts. Experiment. Be creative. Have fun.
Don't ignore traditional channels, and don't buy leads.
