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Today’s Crappiest Mortgage Broker Advert

I normally have to wait until the end of the day before finding a winning 'shad' (Shit Ad), but today I'm prepared to declare a winner a little prematurely.

The pictured advert is non-compliant in numerous respects; the 'quiz' doesn't return any consumer value whatsoever (it's baiting consumers into ineffectual 'disqualification') , and suggesting an 'ASIC regulated advisor' will assist when the ad itself breaches all ASIC guidelines and legislated obligations is an irony that amuses us. Baiting with the 'First 1000' is just ridiculous, and promoting an interest rate without a comparison rate when not all brokers have access to the rate (the ad is a catch-all lead generation ad) is a negligence that exposes all participating brokers to litigation.

You have the capacity to make your advertising amazing, and doing so isn't the challenge you think it is - it's actually ridiculously easy. You won't appreciate the value of *real* advertising until your business vacates dodgy leadgen services, or even worse, shonky profit-share arrangements with a marketing company.

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