Each rate panel or product ribbon on our broker site links to a product page detailing the tiered borrowing conditions and criteria that applies to each product. Each lender archive (the grid of accredited lenders most brokers show on their site) also links to relevant product pages.
The purpose of a website is to provide conversion funnel pathways by delivering relevance, and conditionally delivering content based on known browsing patterns or engagement. For this reason it is impossible to craft a marketing funnel without integrating the mid-funnel website journey.
Every page on your website is a potential organic entry point. Therefore, every page on your website is a type of lending page... therefore every single page on your website needs to provide a conversion opportunity of some kind (Belief are the *only* marketing company to provide an integrated calendar on every single page but that's another story). The feature we've just described is one of many that adds hundreds of pages to your website, with each page including an offer, lead magnet, or high-value conversion. Remember, every page on your website is a lending page - do you treat it as such?
With all we've been able to categorically and objectively measure, there are *still* marketing agencies that'll flog off High Level, Click Funnels, Lead Pages, or another third-party service when you have the capacity to host those landing and other pages yourself. Those that are affiliates or resell these services are normally the same clowns that'll tell you that you don't 'need' a website. It's a lie.
There's a really good reason most broker websites don't convert.