From a performance point of view, I've attached some stats from a broker getting good results. The graph shows only lender product pages (stacked by lender). It also shows the lever views measured against all pages views, and conversion numbers (as line graphs).
In this case, Mick's getting at least 200 views a day to lender product pages - and on some days over 400 - but the important part is that he's attracted at least a single calendar lead every day... and in this case he's attracted around 100 *quality* leads over the month.
If you don't provide the information that is important to borrowers, others will.
Not all our guys convert off these pages, and there's clear reasons for this. First, you need the right promotion on social, paid ads, promotion etc., and video (assigned in Yabber) explodes conversions. I see some with more page views and less conversions, and that's because the video or conversion facility isn't relevant.
The gamified lender data plays an important role in your email and other funnels. Not unlike the Streets module, it engages and covers your audience very quickly.
There are very clear reasons why our digital experience converts in far, far, higher numbers.
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The price is absolute peanuts when compared against the value of delivers. Includes our Facebook and Partner webinar series (to be held when we have the numbers).
