Internal website links build a site architecture or hierarchy framework that allows search engines to assign relative importance of one link to another - this Link Equity is a weighted model of link distribution via 'interlinking' that pairs pages and creates an association.
It's important to link to important or high-value pages wherever possible to ensure those pages are assigned the appropriate weighted value. It's this 'weighted' link-density model that we record in Yabber by way of a count of all links to and from a specific page, and the frequency that they're linked to from other areas of your website.
Link SEO is a Science Padded with Speculation. It's important to recognise that much (but not all) of the industry SEO talk is nothing other than speculation and nonsense. While we don't have definitive advice for much of what we advocate, our guidance is predicated on sound technical SEO compliance and quantifiable results derived from over 25 years working with the subject.
Search engines are finally catching up to the reality of what SEO is really about - User Experience Optimisation. If we create lots of interesting content that attracts, engages, and converts our website audiences we'll likely see the same success with Search. So, in a sense, link SEO is about telling search engines what is most important (the same way you convey that message to web visitors by creating pathways).
While Belief routinely works on the technical aspects of SEO (and our broker website is fully SEO-optimised and automated), it's your own regular website, video efforts, and content creation strategy that'll deliver consistent results. That's why we've built so many tools into Yabber to support content and easy social sharing.
Pictured are some of the Yabber graphs that provide an understating of your link architecture. The system supports 'link-everything' - from full tracking and AI-based funnel creation to triggers when a link is clicked. It's seriously extensive.
Links are small. Their impact is big.