Australia's Leading Digital Marketing Experts. T. 1300 235 433  |  Aggregation Enquires Welcome

Example Interest Rates: Home Loan Variable: 1.89% (1.9%*) • Home Loan Fixed: 1.84% (2.11%*) • Fixed: 1.84% (2.11%*) • Variable: 1.89% (1.9%*) • Investment IO: 2.05% (4.36%*) • Investment PI: 1.58% (2.72%*)

We’ve Always Done It This Way · SOCIAL ARCHIVE ·

We’ve Always Done It This Way

I'm asked all the time why my profile picture is upside down.

My previous profile photograph was taken as I crewed V-Australia's inaugural Sydney to Los Angeles service back in 2009. After nearly 13 years I figured it was time for a change... although I'm still hanging upside down.

The upside down photograph is a little like the 'Purple Cow' of the profile picture world. Let me explain:

Rear Admiral Grace Murray Hopper (9 December 1906 – 1 January 1992) was a U.S. Naval officer, and an early computer programmer. She was the developer of the first compiler for a computer programming language; at the end of her service she was the oldest serving officer in the United States Navy. She is probably best known for her “We've always done it this way” quote.

"Humans are allergic to change. They love to say, 'We've always done it this way.' I try to fight that. That's why I have a clock on my wall that runs counter-clockwise." - Grace Hopper.

As a Naval officer it’s likely that Hopper’s quote was motivated in part by the frustrations of working within a military bureaucracy resistant to any change. But as a programmer and Naval strategist she understood that information wasn’t of use unless it was shared, turned into intelligence or knowledge, and then further developed from best practice into better practice.

Academics and historians have argued the interpretation of the ‘counter-clockwise rotating clock’ for as long as it’s been shared. We like to think Hopper’s remark was early tech-speak for ‘Think Different’. If doing what you’re doing doesn’t achieve results, then it’s time to do something else.

We don't do things like anybody else. In a sense, the inverted photograph is my backwards clock.

That, and I like hanging upside down in a Pitts.

Instagram Image

I'm asked all the time why my profile pi

Instagram Image

I'm asked all the time why my profile pi

Download our 650-page guide on Finance Marketing. We'll show you exactly how we generate Billions in volume for our clients.

  AUS Eastern Standard Time (Washington)

  Want to have a chat?

Like this article?

Share on facebook
Share on Facebook
Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on pinterest
Share on Pinterest

Leave a comment