RBA Cash Rate: 3.60% · 1AUD = 0.66 USD · Inflation: 2.1%  
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Example Interest Rates: Home Loan Variable: 4.99% (4.99%*) • Home Loan Fixed: 4.79% (5.47%*) • Fixed: 4.79% (5.47%*) • Variable: 4.99% (4.99%*) • Investment IO: 4.99% (5.81%*) • Investment PI: 4.89% (5.26%*)

Why the BSB Search Engine?

I took this screenshot a few hours ago while I was reviewing and updating various stats modules. It reinforces a point I've made 100 times... yet I'm constantly challenged.

First, the screenshot comes from a broker that attracts thousands of views a day and over 100 organic leads a month. He'd be a top-10 broker if he chose to nominate himself for the recognition.

The screenshot shows popularity of top posts through the day, and it's the blue line that dominates. What page is it? It's the BSB search page, with up to 190 visits an hour.

(Note: Streets are excluded from most results because the page count is far higher than any other - their inclusion messes up the stats).

I'm asked all the time why we have a BSB Search Engine on a broker website... and the same question is asked of a dozen modules that perform similar searches.

The answer is simple: it converts.

The reason most websites don't convert is because they're not any good.

If you want to grow your business, get in quick and call me on 0400 777 300.

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