RBA Cash Rate: 4.35% · 1AUD = 0.67 USD · Inflation: 4.1%  
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Example Interest Rates: Home Loan Variable: 5.69% (5.89%*) • Home Loan Fixed: 5.48% (6.24%*) • Fixed: 5.48% (6.24%*) • Variable: 5.69% (5.89%*) • Investment IO: 5.74% (6.40%*) • Investment PI: 5.49% (6.27%*)

Yabber’s Switch Feature Changes Your Website Front Page Based on Audience

A seriously funky feature of our mortgage broker website is the ability to completely swap our the front page for another based on a known audience. In fact, you may force any page of any type as an alternate front page based on a defined entry URL (or URL parameter).

Pictired is an example of a medical entry page that'll show as an alternative to the standard page (and it is only shown if we *know* the target audience). Of course, you may set up as many entry pages that floats your boat, and the page itself can be a standard page, FAQ page, landing page, or anything else (the point-and-click experience makes the page assignments super simple).

The 'Switch' facility provides relevance, and higher-converting funnel pathways. The 'expiry' iron can set the front page to show for only a period of time before the user defaults back to the extremely powerful conditional framework.

The Switch functionality often negates the need to create an array of Satellite websites. It provides a seriously dynamic and immersive experience.

Yabber's enterprise-level 'Switch' module will be introduced in more detail on our website tomorrow.

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