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Example Interest Rates: Home Loan Variable: 5.20% (5.24%*) • Home Loan Fixed: 5.48% (6.24%*) • Fixed: 5.48% (6.24%*) • Variable: 5.20% (5.24%*) • Investment IO: 5.63% (6.88%*) • Investment PI: 5.49% (6.32%*)

YMYL

Want your finance website to rank in search engines? Quite frankly, there's hundreds of moving parts before you'll see yourself on page 1. In this post I'll introduce just one consideration: YMYL.

Bottom line: if you're seeking to improve upon your organic experience the need for video, content, social, and broad digital engagement is vital. The good news? Becauss so few brokers have the resources t's easy for you to stand out and rank with authority. The better news? We automate *everything*. We automate social media, SEO, articles, and an array of other resources.

Your Money or Your Life (YMYL) is a term used in Google's Rater Document to describe websites that potentially impact "future happiness, health, financial stability, or safety of users". The YMYL document cites financial information pages (Section 2.3) as "webpages that provide advice or information about investments, taxes, retirement planning, home purchase, paying for college, buying insurance, etc."

Google Raters - those real humans that scrutinise search results by reviewing results - will seek to validate your experience by way of your content, your experience, and your 'EAT score' (Expertise, Authority, and Trust).

In terms of evaluating EAT, Google wants to know who you are, how qualified you are, and how you're represented elsewhere on the Internet. Think of the Rater team-member looking for you online (as a search engine would). Can they find your LinkedIn profile; does it portray you as a trusted, authoritative expert? Can the Rater find other social profiles such as Twitter? Are your social profiles active? Can Raters find you referenced in news media or industry journals? Have you demonstrated expertise via articles elsewhere on your website?

While it's important to invest in what works, no source of lead generation should be ignored. Ignore competing messages by the pretenders suggesting otherwise.

We've got clients that attract triple-digit organic website leads every month to supplement their paid promotion, partners, referrals, and so on.

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Download our 650-page guide on Finance Marketing. We'll show you exactly how we generate Billions in volume for our clients.

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