The footer banner isn't something applied to each page on every visit, or every page load, since the feature steals attention away from your primary page assets. If footer banners are to be used the banner should be crafted in such a way that it improves upon the user page experience.
If BeNet is enabled, Belief will action content to your footer banner on your behalf. This might include a rate notification on RBA Tuesdays (the same method is applied to other areas), but might also apply when an important article is published, or when significant changes are made to various Government programs. It's these kinds of real-time features we've found that brokers are interested in seeing since they rarely have the necessary time to make changes themselves. See our blog for more information.