If everything we do is designed to qualify *us*, the sheer volume of information you make available in your funnel further qualifies your expertise and authoritativess in the market, and it further elevates your presence above that of your competition.
There's often no more than a single link that references the document page, so it's likely your website visitors won't be exposed to it during their early research efforts. It's high-value resources on the periphery that provides us with an opportunity to introduce additional material in our funnel, so it's in the nested funnel where we'd usually expect the page to be introduced.
There's lots of features associated with the product page, the associated API, and the sister Media API. Check out website tomorrow morning for a blog post introducing the tool.
The updates we've just performed were the last necessary updates before we release the Comparison API (at this stage, and to introduce some legitimacy and compliance in the way brokers represent themselves in paid/organic promotion, it's highly likely the high-value Comparison API will be free to those that are signatories to our Finance Marketing Code of Conduct).
