RBA Cash Rate: 4.35% · 1AUD = 0.67 USD · Inflation: 4.1%  
Leading Digital Marketing Experts | 1300 235 433 | Aggregation Enquires Welcome | Book Appointment
Example Interest Rates: Home Loan Variable: 5.20% (5.24%*) • Home Loan Fixed: 5.48% (6.24%*) • Fixed: 5.48% (6.24%*) • Variable: 5.20% (5.24%*) • Investment IO: 5.74% (6.40%*) • Investment PI: 5.49% (6.32%*)

YouTube Chapters

One of the lesser used features of Yabber is the YouTube (and Wistia) chapter tools. If you're actively creating videos - particularly if they're over a few minutes in length - chapters are essential.

Chapters will add indexed video links in blog posts, they'll assign credibility to your website, they seriously enhance SEO, and they will improve upon the YouTube experience (by way of chapters in the video container and a thumbnail chapter menu under your description).

Video chapters are applied in search results pages (as pictured in the first image) by way of a 'Rich Snippet'. Inclusion of the snippet returns relevance and ultimately more views and conversions. The appropriate markup is automatically applied in search results pages if the chapters are assigned to your video (easily created in Yabber), and your website videos will also carry the appropriate makeup to feed Google and other search engines with an understanding of your video.

While what we've what described sounds a little complicated, it's actually seriously simple. That extra few minutes you spend on your video will massively impact on its visibility and engagement.

In terms of a video introducing a simple concept such as LMI, we might create chapters for the introduction, LVR, LMI, costs, capitalisation, providers, and so on. In allowing a user to navigate directly to the information or subject that interests them most you'll retain and convert a much larger audience.

All videos sent to the dedicated video archive on your website will optionally (and almost always) have chapters applied. Colours and styling of the index block on your website is assigned in Yabber.

Bottom line: If you're using video you also need to be using video chapters.

Instagram Image
Instagram Image
Instagram Image
Instagram Image

Download our 650-page guide on Finance Marketing. We'll show you exactly how we generate Billions in volume for our clients.

  E. Australia Standard Time [ UTC+10, Default ] [ CHECK TO CHANGE ]

  Want to have a chat?

Share this page

Share on Facebook
Share on Twitter
Share on Linkdin
Share on Pinterest

Leave a comment