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Example Interest Rates: Home Loan Variable: 5.69% (5.89%*) • Home Loan Fixed: 5.39% (5.84%*) • Fixed: 5.39% (5.84%*) • Variable: 5.69% (5.89%*) • Investment IO: 5.69% (6.19%*) • Investment PI: 5.55% (6.02%*)

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ANZ’s “The Winners” TV Commercial, 1984

Views 163 Likes 0 Dislikes 0 Published July 27, 2018, 4:24 am

ANZ released an advertising initiative called “The Winner” in 1984 to coincide with the Los Angeles Olympics. The purpose of their ‘corporate image publicity’ campaign was to create a favourable perception of ANZ in the community. This was in recognition that whilst ANZ had a sizable list of firsts in banking, they had not been visible in claiming credit in the community. Their stockholder reports states that “[i]n a market-driven environment, it is an advantage to have a reputation for being innovative and creative, as well as providing a high level of professional service”.

ANZ's rather broad promotion – “ANZ The Bank That Serves You Best” – and its associated sponsorship programs (including the Olympics) and product advertising helped to reposition the Group in the public arena.

Read the full "The Winner" article on our blog.

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Martin is the Managing Director of BeliefMedia Pty Limited, and Australia's leading Finance Marketing Specialist. He is supported by a team of Australia's finest. Read more about Marty here.

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The comparison rate is calculated on a secured loan of $150,000 with a term of 25 years with monthly principal and interest payments. WARNING: This comparison rate is true only for examples given and may not include all fees and charges. Different terms, fees or other loan amounts might result in a different comparison rate. Important Information: Applications are subject to credit approval. Full terms and conditions will be included in our loan offer. Fees and charges are payable. Interest rates are subject to change. Offer does not apply to internal refinances and is not transferable between loans. As this advice has been prepared without considering your objectives, financial situation or needs, you should consider its appropriateness to your circumstances before acting on the advice. [ Example Credit Guide Link ]

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Video Archive

ANZ’s “The Winners” TV Commercial, 1984

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Martin Khoury

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