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Creating Geographic Website Modals

Views  14  Likes  0  Dislikes  0  Published  November 18, 2022, 5:47 am
This video will demonstrate how to set up geographic modals on your website. Geographic modals are modals that are shown on the basis of the resolved state of your website user, so they’re ideal for cases such as first home buyer information.

In other videos we discussed entry modals, exit modals, page modals, link modals, and landing page modals. The geographic modals may be used in any of these cases as an alternative to standard modal profiles.

We say over and over that the key to higher-performing digital campaigns of any type is to capture the attention of your user, and relevance is one the attributes that serves this conversion-focused objective. Geographic modals are highly effective in that they introduce clear relevance to the user; they capture attention and objectively convert more traffic than a more generic journey.

On some internal pages, such as your website’s cornerstone First Home Buyer pages, you might consider a geographically resolved modal that presents information on Government grants or similar. Again, relevance is required to capture attention, and attention is a prerequisite for a conversion.

Placeholders apply on all modals. This placeholder includes text such as rate data and location, and it’s the location that is more relevant in this case.

You may create a link to a geographic modal as you would any other link, with the exception that the modal shown to user will render based on location. Details of the link is details in BeLearn and should be made available via the shortcode button in your website editor.

All modal data is tracked. In fact, every single modal served to any user is tracked so you’re able to identify the performance of the asset. Data is segregated by entry, exit, page, geo, manual link clicks, and so on, so you will remain completely appraised of your modal performance in real-time.

Geographic modals are an imperative in the finance industry, and used correctly, they’ll return excellent results.

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