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Lender and Bank Archive Data Overview

Views  19  Likes  2  Dislikes  0  Published  October 18, 2022, 8:35 pm
In this video we'll review the lender icons and lender product data on your website. Providing your website visitors with lender product data is an essential feature that attracts search traffic, engages clients, and converts extremely well. In some cases we've seen these pages – when crafted correctly – convert double-digit leads a day, so it's a feature that needs to be used. The lender information integration is a funnel imperative and has a significant impact on your organic and paid traffic – a user will always engage more with information than they will with forms - at least initially, and especially if the touchpoint is organic, or the traffic isn't delivered via paid promotion. Towards the end of this video we'll touch on the Lender Funnel and how it might be used.

The pages we're about to describe function as you would expect when your website is delivered. So, this video is about understanding how the module works, and how to personalise the experience.

We include lender data everywhere on your website in different formats. We provide various types of ribbons and panels, and there's a suite of lender widgets that are shown on virtually every page. In this video we're going to look at just the lender icons shown on your website, and those pages connected to the archive – other videos should be referenced for around a dozen other product features.
Lender data, comparison features, and other tools are updated regularly, so please consult BeLearn for all up-to-date features.

Lender data is updated on the Yabber end every day, and the information on your website is normally cached for up to three days, and usually just a single day. If required, the data may be purged via the Cache menu by your via the WordPress module, and Yabber will automatically purge your website of old cache files when updates are identified.

Lender data is a tiered system. That is, the ribbons, panels, widgets, and in our case, icons, link to either an archive page that renders a suite of parent lender products, and in some cases the data links directly to product pages that provide a detailed overview of each product. In the case of the lender icons archive page, each lender icon links to an archive page that shows all the parent products associated with that lender. Selecting any product from the lender archive returns the user to the product page which is extensive and provides thorough research material for your website visitors. The information returned includes data such as the published and comparison rates, LVR product variations, LMI requirements, product features, product eligibility, fees and charges, and any limitations and restrictions that might apply. If any PDF documents are linked to the product they're usually returned as embedded PDF documents.

All lender data pages should include funnel assets to facilitate a conversion or manufacture a conversion pathway.

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