3 Likes 0 Dislikes 0 Published October 12, 2022, 7:51 amOutside the scope of this video, and leaning towards the conditional features, each link is assigned an interest type – or a term that helps Yabber resolve borrowing objective. While this interest may be assigned in the actual shortcode, it’s usually to assign this value in Yabber, and this is accomplished via the conditional module. Each link, and each page, is assigned an interest and this helps Yabber make informed funnel-based and course-correcting decisions.
Discussed in another video, each incremental interaction helps us learn more about the user, and Yabber slowly starts to develop a very clear picture of what pathways or funnel pressure is used to convert a client into a telephone call or booking. Over time, your website will predict the number of engagements based on the type of activity that it records. You’ve never seen anything like this in the past because it doesn’t exist outside of our product… and it’s part of the reason you’ll experience infinitely more organic traffic, and far more paid conversions, than you’ve ever seen in the past.
Your competitors are using a static experience, so we urge all our clients to engage with higher-level marketing in order to ensure that they stand out in amazing ways.
Links are not just links. Links are important part of your marketing architecture that play a significant role with respect to your SEO, your conversions, and your funnels.
