This commercial is brilliant. In a historical sense, it demonstrates the paradigm shift in both the airline product and passenger expectations in the airline industry
The brilliant Braniff International (1928-1982) advertising campaign of the late 60s was a broad strategy employed to re-invent the airline and its struggling brand from
The Braniff International (1928-1982) Air Strip television and print advertising was part of a broader campaign that was used to re-invent the airline. Read about
The Saverjet viral video campaign is orientated around the operations of the budget (and fictitious) airline SaverJet.com (website no longer exists). It plays out as
When made a so-called exclusive appearance on Australia’s channel 7’s morning show, , it caught the attention of the ABC’s program. The riveting Sunrise “interview”
In the aftermath Air New Zealand’s successful television and print campaign, they have launched a viral-ready Cougar Pride advertisement through December 2009 and January 2010
Who doesn’t love an airline bitch-fight? The difference between European airlines and what we generally see in the Asia-Pacific arena is that the Europeans don’t
There are a number of risks associated with using third party applications to manage online relationships with customers. We discussed the recently, but that one
On February 14th, Kevin Smith was boarded onto a flight only to be disembarked shortly afterwards because staff felt that that they couldn’t justify carrying
I was just making my way through an old terabyte hard drive trying to make sense of my madness when I came across this brilliant
South African Low Cost Carrier have recently released a unique livery on one of its new Boeing 737-800s (registration ZS-ZWP), entitled “Flying 101”. Various sections
Every now and again there’s a print advertisement in the airline world that makes you question the intent of the marketing company. The following is