Exactly 25 years ago I blasted off from Biggin Hill Airport in the UK flying a Bandeirante configured with 17 seats as part of the support team for the London to Sydney Air Race (2001). Flying to London (solo) as a youngling in my early 20s was fun, but bunny-hopping back to Sydney with a bunch of passionate people was an experience that's impossible to describe.It's on the race where I met the Campbell's team (flying an awesome Albatross), Kylie from Willow, and a bunch of other of our early billion-dollar business marketing clients. We'd sold AWE only weeks earlier for about 10k times what it was worth, and supporting these clients put us on a path that hasn't changed.Flying in a helicopter around the pyramids, flying a formation with the Albatross from Bali into Darwin, flying a tight formation with Ray Heiniger (recently retired Chief Pilot at Qantas) over Sydney Harbour, and a hundred other memorable moments in the air and on the ground, contributed towards an experience that really were the 'good old days'... but nobody told me that while they were happening.I founded iChoice only a few months after I returned.(The picture of the Bandit is the only one I find online - probably taken in Greece, but not sure).

Make no mistake: brokers are next.

This is how a group returned 200m in monthly volume for less than 7k.364 paid leads. Around 35% of their monthly lead expectation.Around $16 per SMS-verified lead. Very high cost, but verification and a forced phone number will do that (it also reduces lead quality by about 20%). Leads typically cost less than $7, so adding the verification is an 'expensive' gig.They hammered relevant social channels with positioned content. Around 243 converted clients based on results measured to the 14th December. Expected volume for the month is over $200m.About 78% of leads visited the group website, and about the same number visited more than 5 pages. Over half of that group visited the site again off email programs to review bookmarked or other pages.Digital done right gets results.You shouldn't expect to break a speed record in your Corolla, and you shouldn't expect good online results with a poor customer journey.

This is how a group returned 200m in monthly volume for less than 7k.364 paid leads. Around 35% of their monthly lead expectation. Around $17 per SMS-verified lead. A little high, but verification will do that (it also reduces lead quality by about 20%). Leads typically cost less than $7, so this was an expensive gig. Around 243 converted clients based on results measured to the 14th December. Expected monthly return is over $200m.About 77% of leads visited the group website, and about the same number visited more than 5 pages. Half of that group visited the site again to review bookmarked or other pages.Digital done right gets results.You shouldn't expect to break a speed record in your Corolla, and you shouldn't expect good online results with a poor customer journey. We've still got website spots left for 80% off.Call me. 0400 777 300.

Rate data on your website is important. I've discussed it over and over, and I've talked about how those that are misinformed will erroneously associate information and education as a rate-driven broker culture. It's BS.From a performance point of view, I've attached some stats from a broker getting good results. The graph shows only lender product pages (stacked by lender). It also shows the lever views measured against all pages views, and conversion numbers (as line graphs). In this case, Mick's getting at least 200 views a day to lender product pages - and on some days over 400 - but the important part is that he's attracted at least a single calendar lead every day... and in this case he's attracted around 100 *quality* leads over the month.If you don't provide the information that is important to borrowers, others will.Not all our guys convert off these pages, and there's clear reasons for this. First, you need the right promotion on social, paid ads, promotion etc., and video (assigned in Yabber) explodes conversions. I see some with more page views and less conversions, and that's because the video or conversion facility isn't relevant.The gamified lender data plays an important role in your email and other funnels. Not unlike the Streets module, it engages and covers your audience very quickly.There are very clear reasons why our digital experience converts in far, far, higher numbers.Over 1.4 billion in monthly volume. Claim your share. The price is absolute peanuts when compared against the value of delivers. Includes our Facebook and Partner webinar series (to be held when we have the numbers).

This statistic is very revealing. 100 million page pairings over a single year (from one of our own sites). It's why we built the same features into your website.Think of the conversion possibilities hiding in those numbers.Every page on your website is a type of landing page. Treat it as such and your life will change.

Stats from typical calculator views on a 'typical' site.You need to have calculators on your site to satisfy broad E+AT expectations, but they're only something you need to have, not something that'll actually be used.For a lot of brokers, 10-20 page views a day on just calculator pages might be a lot, but for our guys - while the pages should be design to convert (a whole other discussion), and should have purpose - they represent around 0.05% of all daily visits.It's staggering how much of an improvement can be introduced to your operation by way of out website for such a ridiculously small outlay. Call me. 0400 777 300.

What would you pay to have an extra 25'000 visitors to your website every day?Is you were throwing money at Facebook, you would expect to pay around 300k. The broker associated with the pictured graph is attracting an average of 15k child visits to his website *every day* on the back of *just* the Geographic and Streets module. He plays this traffic well with high-intent offers via targeted forms and videos, and he attracts triple-digit leads every month. It's made him one of the highest-volume brokers in the country. SEO is made up of a number of parts. The first is the Object Graph and Markup (how your page is presented to Search/Crawlers), and the second is User Engagement Optimisation. It's the latter that is supported by this feature. It doesn't matter how you start a conversation... but it does matter how it ends.Before I continue, I should remind you that every page on your website is a type of landing page. Traffic comes from anywhere for any reason (in this case, your Geo modules), so we're compelled to provide appropriate conversion facilities on every page.If you're conversion doorway fails, you won't see any conversions... and I know of brokers that don't convert off these pages.If you're chatting to a girl at the bar and your opening line is how much you enjoy Vegemite-soaked asparagus, or how you've decorated your parent's basement with Satanic Unicorns, you can't expect to walk away with a number. Your conversation has to be *relevant* - the key funnel commodity that drives conversions.These pages (as indicated by the graph) represents up to 99% of all pages views on certain days, but that's uncommon - the engagement is usually spread across all modules.This is why our dozen-or-so search tools and information pages exist.Almost all broker websites are designed to do nothing. You don't win friends with salad.But your website today. Pricing is crazy low so I don't have to deal with this after Christmas.Call me. 0400 777 300. Anytime.

As I work through and update the vast array of advanced statistics in Yabber, I'm coming across some images I think are worth sharing.Pictured center are stats for a Sydney broker. He's averaging just 10 page views a day on his 'cornerstone' finance pages which isn't too bad given he's had his site for about a month (he previously averaged close to zero). However, he's averaging 17k views a day to his Streets module.17k views a day!In fairness, the results aren't typical because he's promoted heavily through email campaigns and organic social, but the moderate effort has returned more leads in a month than he's seen in 3 years.You don't make friends with salad.Call me. 0400 777 300.

Our RAM module is worth taking about. Via `Shared Contacts' of lender BDMs, RMs, and others (that may optionally be synced to Outlook), you may send a single email to groups of support people that might be able to assist with a scenario or question.With the introduction of Nexus (email), all emails will now carry a reference ID in the title, and they'll be sent as an email campaign. This means that replies can be sent to your CRM, archived and aggregated, or used for other purposes.This module will be made available to (mostly) all in January. It is currently used by our managed groups to send several thousand emails a month.It's worth mentioning that emails are sent through your MS365 email account, optionally included in 'Sent Items', fully tracked, and completely compliant. Once you use it once you'll use it every day. It's no wonder our guys simply get better results.(Pictured image is before the update).

Our first version of Edge, a post-settlement and repricing system, was created around 2010. It has seen a number of changes over the years, and with the introduction of the new Nexus mail system, it'll be updated again.There's dozens of copycats now, and the industry finally caught up with the concepts, ideas, and methods that were the backbone of my own brokerage, and part of my course messaging when I was coaching.Our Edge system isn't currently available to all brokers, but it will be released to (mostly) everybody in early January after we've applied the email updates. I did a 2am Web demo this morning with a broker that was using High Level for this task. As an auditor, this terrifies me, and as a marketer, it makes me laugh. If High Level is part of your business stack, it's time to re-think you're life choices! From a functional perspective, It doesn't even create CRM notes. Just crazy. Don't use High Level for anything!By the way, I've even heard of a coach (that should know better) introducing High Level for this post settlement purpose. Apart from *massive* compliance issues, it doesn't and can't perform 10% of the tasks necessary to build the post-settlement sequence.Edge is fired off manually or automatically on the basis of Apply Online emails. It's also actioned via CRM notifications and other means. The CRM and MS-integrated contact is managed via Triggerly, so actions have actions assigned, and it evolves around the state of the deal. It should be and is automated.Of course, real-world phone calls are the basis of a relationship, and Edge sumply supports your efforts. Our updated system is ridiculously good... and it's crazy easy to use. A couple of coaches that I'm coaching (yeah, I know) are integrating the tool as a core component of 'their' program.

I shared a BSB website example the other day and talked briefly about why it existed, and how a conversion facility was necessary. The broker in question didn't have a sound conversion funnel in place, so I built one with her.The net result of up to 280 cold views each hour? Four new bookings in a single day, which is more than acceptable for completely cold traffic. Again, the traffic was completely cold, so they were directed to her site for reasons other than home loans.I genuinely hate seeing brokers throw a budget into bad leads before they've optimised their website. Most business owners have no idea of the traffic that bounces elsewhere because their experience was underwhelming.