Shad of the Day, 4th August 2023. Last time when we shared an ad from EMBR Group, one of the team challenged us on the ‘so-called laws’ that are in place to protect illegal advertising. Nice to know your business interests are protected by this brand of inspired intellect. This is just more of the same. Don’t state that you’ll
Shad of the Day, 3rd August 2023. If you’re familiar with my leadgen rants, this is simply more of the same. After around 500 of these things we’re now just enjoying variations on a theme. The Compare-1 clowns violate a number of laws, but it appears that brokers, ACL holder, and aggregators, just don’t care. Brokers don’t have to bait
We all know that Biz Focused knowingly and deliberately produces non-compliant advertising for their leadgen clients. However, sending them advice and references to legislation (that they might use to measure their product) has clearly fallen on deaf ears. Taken yesterday, this screenshot shows a rate that is almost certainly out-of-date, and it obviously excludes the required comparison rate. There are
Shad of the Day, 20th July 2023. Insights indexed a large number of ads last night, but it’s this repeat offender that caught my attention because of the licence mismatch on their website (the Matrix system that indexes sites, and Insights that indexes advertising, are now both available via an Open API). The ad is obviously misleading and deceptive, and
Shad of the Day, 17th July 2023. Coming from EMBR Group, we identified 16 issues of blatant non-compliance. Quite frankly, it’s just more of the same. Again, I feel the need to remind brokers that their service is awesome, and lying, fake advertising, and deception, isn’t necessary to garnish the attention of your audience. The law was written for very
Shad of the Day, 13th July 2023. This one comes to us from a company rooted in solar leads – Leadify. It was flagged by our AI for the headline-style rates (4%) and ‘You Conditionally Qualify’ text. There’s a large number of obvious infractions that don’t require exposition – it’s just more of the same. Revisiting the RG document: RG178/RG234.156
Shad of the Day, 12th July 2023. This brand comes from John Kennedy of Mortgage Magnet – one of the most non-compliant low-performing products availed to the industy. Branded as ‘Fix My Mortgage’, the fake brand supplements other experiences such as ‘Re-Mortgage’. We’re all entitled to make mistakes, but deliberately deceiving brokers (and, more importantly, lying to consumers) is malfeasance
Just a few recent screenshots. Rate guidance 101. We’ve referenced ASIC’s RG, although the guide points to the relevant legislation. RG178.23 “An advertised comparison rate must be identified as a comparison rate and the comparison rate must not be less prominent in an advertisement than any interest rate or the amount of any repayment stated in the advertisement: s164, National
This is one of the most deceptive advertising experiences in the mortgage industry. If you use a company called Leadify, they’ve introduced clear and deliberate non-compliance into your operation. Like others that are trying to generate ‘cheap leads’ rather than quality conversion, Leadify’s leadgen is defined by false advertising, non-compliance, baiting, and lies. Leadify make false claims, use invalid rates,
Today’s Shad is an interesting one. It comes to you by way of the fake ‘Compare Buzz’ brand. The service is operated by BPM Marketing – the same group behind a number of auto and swimming pool leadgen websites. Fronted by Phuwit Robinson (we couldn’t find details of this guy anywhere), they list their addresses as 13 Yarra St .
Today’s Shad is sponsored by a serial offender – Mortgage Magnet. The Sydney-based leadgen charlatans are defined by illegal advertising, baiting, and deception. Details I provided wouldn’t qualify me for a park bench, but according to the returned results – (and despite my crazy LVR and existing rate of 1.9%) – I still qualify by refinancing the ‘correct way’ (in
Further to a Shad we posted a couple of days ago, we had a few ‘concerned’ brokers contact us. We took to their experience once again in an effort to identify all areas of malfeasance, and we’ve noted 37 individual infractions that’d land you in trouble. (Pictured is basic evidence of their fake 2000+ 5-Star reviews). We’ve added this group
