Every now and again I feel the need to prove a point because there are still brokers and other businesses that are led to believe by the leadgen charlatans that investing in (what is usually non-compliant and/or illegal) pay-per-lead services is a good idea.
Paid leadgen services might charge around $18-$20'000 for the pictured 148 leads, while our broker paid just a little more than $1100 for a fully-owned and branded solution.
The pictured campaigns aren't fantastic, and the lead cost is still too high (the FHB leads are normally returned for less than $5), but the broker expects to convert around 40 candidates with volume of at least 28m. Not a bad return, and he'll write more this month than he did the last 9-months.
Not all campaigns work. This one did... and it'll get better over time.
We have a couple of spots left before we close our books for a while. Call me on 0400 777 300.
