For clients, now is a good time to try the ‘Seasonal’ features in Yabber. Unlike conditional website content which is shown on the basis of interest, borrowing objective, occupation, etc., Seasonal content are blocks that are replaced for a defined time interval before referring back to a default state. Seasonal swaps are normally applied to your website logo and social
You’ll hear many talk about what’s necessary to build a large referral network, but most of it is rather antiquated. This doesn’t mean the time-tested ways of building networks won’t work, it simply means that you can improve on the effectiveness of your positioning in the market (in seriously significant ways) by actually positioning yourself differently. Your service, panel of
With the exception of aggregators, Belief has the largest document, video, and image content library in the industry. There are thousands of images (general and broker related), and billions (with a ‘B’) if you include those via third-party sources. Additionally, our library – for PDF documents, images, and video – allows for one click branding and integration with your website
Shot a good hour of video with one of Australia’s most awarded home builders. Video content will be fed into Yabber’s white-label video tool over the next week. Because we covered so many topics well likely break the video up into little segments.
Spent the morning at Leppington and Leppington Village Homeworlds. Do you want to know how I know there weren’t any other brokers floating around? We talked to everybody! We’d still be there if it wasn’t 40 degrees – even sales staff went home early. If volume is driven by conversations, then conversations are required for growth. I’d write it into
Shad of the Day, 5th December 2023. We’ve featured Compare-1 before, but as other leadgen charlatans have followed our advice and and altered their ads slightly (still all non-compliant, but they lie ‘less’), Compare haven’t changed a bit. Coming from a group called ‘BizLeadz’, the same fake advertising, baiting, and deceptive practices apply as always. This is the non-compliant and
The mortgage industry has it wrong. We’ll be working closely with a single broker to demonstrate what it takes to have a 5m day, or 100m month. Those numbers seem ridiculous to many brokers, so the only way of detailing why and how our managed guys see more volume in a day than most see in a month is to
Shad of the Day, 4th December 2023. We’ve shared the fake ‘Aus Mortgages’ brand in the past, but since it’s still running ads with ‘data’ from May with the same deceptive MO, it deserves to be shared again. This is what you’re buying into when you buy leads. SMS verification is often used as a tool to elevate the value
Shad of the Day, 26th November 2023. This ad comes to us from a guy called ‘Henry Price’, and it’s an excellent example of how deliberate non-compliance can be weaponised (or used as a tool) to intentionally deceive borrowers. If a broker published this ad directly they’d be expelled from the industry in a second… so why and how a
Another afternoon spent with a very funky broker recording his first 10-12 website videos, and his first SMSF FB ad.
I once had a conversation with an Uber driver that claimed our water supply was home to replicating alien nanobots, and when they reached the necessary numbers they’d be activated by a laser from Alpha Centauri. This story makes more sense than the dribble in the pictured article. The journalistic community should have a minutes silence for their further loss
I’ll often become frustrated with advice offered to mortgage brokers. I routinely find messaging to consistof nothing but cherry-picked anecdotes, post-hoc sophistry, and false dichotomies, and the antiquated guidance seems impervious to best practice or critical thinking. Fun fact: There are more coaches in the finance industy than mortgage brokers (disclaimer: it only feels this way). Most brokers don’t need
