This is an important note for all website and Facebook advertising clients. Xena is the only statistical engine of its kind in the market, and it builds on the amazing conditional engine that has continued to consistently deliver clients with spectacular website, promoted, and funnel results. While our existing model is industry-leading, the Xena engine takes our decade-old BeNet AI
We’re big advocates for brokers recording their own ads (rather than using our generic video). It’s easy to do: you pull out your phone and read off a few lines of text. Simple. The personalisation is more likely to engage with your audience, it enhances branding, and it legitimises your operation. You can shoot a little B-roll in the office,
This is one of the dozen different image formats that are automatically created whenever a cash rate decision is made. This particular style is called ‘RBA Square Essentials’. The purpose is to enable a small commentary to accompany the standard information. If you create the image manually in Yabber, all aspects of the template may be customised. Once a cash
This is obviously just an example image. It’s one of about a dozen different image formats that are automatically created whenever a cash rate decision is made. This particular style is called simply ‘RBA Basic’ and it’s the least impressive of all images created by Yabber, but it’s also one we’ve just pushed into our *free* industry website plugin. It’s
The Matrix is a system that periodically assesses every known industry website and ranks them in terms of their determined effectiveness and known search authority. Starting last week, and continuing until further notice, the system will update every day. For those that use the system as part of any performance-based program, the results are periodically reviewed and certified by a
Note to clients. We’ve updated the Shortt URL tool in Yabber. It now seamlessly integrates with conditional interests, and the specific user is tracked when the link is used on your website (handy for external websites since external links aren’t tracked in Yabber… yet). As a complete rewrite, the statistics are recorded in the new AI-driven Xena statistics module. Needless
As part of a significant update to our one-click landing page module, we’ve updated some of the features of our basic landing pages. Until now, when you’ve sent a landing page to your website (normally an entry page), the conditional redirections were always inherited from the form. Effective tomorrow, you may define an alternate group of conditional ‘second-page’ redirects (single
Note to clients. We’ve just updated all the image creation tools in the image factory, so you may experience a few interruptions over the next couple of days while we iron out the bugs Pictured is the basic ‘Square Quote’. The background, text types, fonts, colours, strokes, sizes, attribution details, footer, logo positioning, and so on, are all fully customisable,
Some Web developers still include a small ‘Website Built by XYZ’ or ‘Powered by XYZ’ at the bottom of each page. The obnoxious action is as irritating as car yards placing stickers on your vehicle’s rear window. While the impact is insignificant, the unwelcome link devalues the weight of links on every page (link weight is assigned based on number
One of the features of Yabber that is less visible than others is the lender rate email signature. The signature is an image that may be used in an email signature to return the lowest rate of a specific type. Yabber provides links to the direct image and will also create a HTML link for inclusion in your email signature.
Image blurred to remove identifiable watermarks. One of our very early website clients called me this week with concern over the drop in views on one of his websites, noting that he lost a top spot in search results. The website in question was poorly trafficked – about 170 unique visitors each day resolving to around 800 daily page views.
There is nothing more inspiring than spending the day with a broker that is leaving his legacy finance life behind and has chosen change. I tried to convert a cafe owner into a mortgage customer as an early demo of ‘how easy it is’, but it turned out she was a 20-year banking executive that was now working as a
