RBA Cash Rate: 4.35% · 1AUD = 0.67 USD · Inflation: 4.1%  
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Example Interest Rates: Home Loan Variable: 5.69% (5.89%*) • Home Loan Fixed: 5.39% (5.84%*) • Fixed: 5.39% (5.84%*) • Variable: 5.69% (5.89%*) • Investment IO: 5.69% (6.19%*) • Investment PI: 5.55% (6.02%*)

Your YouTube Channel and Your Website

The pictured YouTube channel was empty yesterday. Today, there's nearly 50 videos with about a dozen more to come. The same videos (and extras) were split into about 200 snippets for social that might be used over 6 months.

Time to create the library? One day. Immediate business impact? Zero.

As I told James before, during, and after our shoot, the cornerstone 'evergreen' content is boring, but it's also necessary for website/funnel engagement. Any video content (or YT channel) created in isolation will have precisely zero impact on an operation UNTIL the material is built into a website and/or funnel. After the content is assigned to various 'blocks' on a website, your online experience will start to come alive - videos that live exclusively on YouTube may as well not exist

Any single page is over 50X more likely to appear on the front page of Google when it includes a video, and the same page is 3X more likely to convert when compared with the typical 'pedestrian' website. When used with our every-page framework you're at least 15X more likely to make a booking when compared against the typical broker website.

It's not rocket science.

Inbound website traffic can come from anywhere, so every page on your website is a potential organic entry point, meaning that every page on your website is a 'type' of landing page that absolutely needs to convert.

Social video content is entirely different, and we've created a ton of tools to make the process easy (and fun).

Here's a stat that's difficult to ignore: of all the business we worked with that created over 200 raw short videos last year (and then sent to *all* social networks via our automated tools), every one of them wrote over $200m, with most writing far, far more (that 200 videos sounds like a lot, but it's barely a few hours of content in total). The laws of social are entirely predictable.

We still have a couple of website spots available. The purchase includes your first FB ads and funnels. Call me on 0400 777 300.

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