“What is Yabber?” In asked this all the time. Yabber is a digital marketing and social media system full of social, website, and marketing tools that supports your operation in various ways. Pictured is a couple of screenshots from the SMS module. The module supports all enterprise level SMS marketing features. With contacts integrated with Microsoft contacts, and the sending
Every page on your website is a ‘type’ of landing page that attracts an audience from multiple sources – I say it *all* the time. Traffic comes from social, search, referrals, partners, and a ton of other locations, so while each page has a focused purpose, the end objective remains the same – a conversion. That conversion won’t come if
Calculators play an important role on you website for a number of reasons, and we’ve created a dedicated calculator library in order to give that part of your digital scalability and necessary exposure. First, it’s a little silly sharing current screenshots because we expect to replace all calculators with integrated solutions before the end of the year. Do calculators contribute
One of the most misunderstood and mismanaged components of any brokerage is the acquisition of valueable long-term and active partners. The traditional methods of managing the introduction, relationship, development, and management of these professional groups generally leans on antiquated nonsense, and the thousands of partners our brokers introduce to their operation is a testiment to our methods. I’m not going
Your organic search presence is predicated on one thing: content. It’s a fairly simple formula. Your content should be manufactured in a format that is easily consumed by your audience, and a format that can be repurposed and used across multiple platforms… so engaging, entertaining, and educational video should *always* be a focus. We provide a number of website modules
The one page on you website that nobody will ever visit but it still essential to have is your glossary. It’s important for clients to have access to glossary terms, but you don’t want them visiting a page (or even worse, Google), when they need a definition. We obviously provide a glossary page, but selected glossary terms (as defined in
Pictured is an example of some of the auto, personal, equipment, and business pages on our broker website (about 25 pages of information, so fairly limited… and generally will hidden for most). Whether this is your focus or not, the pages need to exist for a number of reasons, not the least of which is their presence as ‘gateway finance’
Let’s look at the minimum collection of finance product types you need to include on your broker website. You don’t have to promote them all, but they absolutely need to be there. The magic of these pages comes from the dynamic and conditional elements that are applied when we resolve user objectives. The collection of these pages are ‘cornerstone’ pages
I was giving a Melbourne couple a demo of our broker website framework yesterday and went down the ‘Resources’ rabbit hole. It was a mistake. Hidden in nested back pages, I’ll usually only talk about property pages and reports (every street and property in Australia on your website – an amazing tool that has the capacity to convert like crazy).
Digital is more important today than ever before, yet most brokers don’t support their operation with the right tools and tech. Introducing a funnel-focused ‘converting’ website that’ll build your business, provide customer and client portals, provide genuine leadgen entry points on each of the hundreds of pages, and fuel organic growth, will cost less than a small deal… and it
For all past, present, and future clients, we’re running a revised webinar series starting the end of this month (focusing on paid promotion). The only major change to our former program is that we’ve added a session on using our email, SMS, and forms system. The way it works is simple. We’ll send you a pre-recorded one-hour webinar so you
A couple of days ago a business broker posted his advertising returns online. While they were satisfactory for a DIY effort, they were very pedestrian in nature. In this climate, any nonconforming (and related) business finance should return an absolute *minimum *of 15:1, and any promotion that returns less than 10:1 simply shouldn’t run. What surprised me from the above
