Note to clients. We’re a few days away from dropping the completely revised testimonial module into Yabber. The last system was great, but the focus was on sending the reviews and testimonials to a single website – hardly ideal when Yabber is a multi-website management tool. The new module includes ‘rules’ for sending testimonials, so any review may be sent
This is a general feature updates for clients. It’s a seriously insignificant feature, but the tool does make it easier to support your everyday Agile Marketing programs, so it’s worth introducing. What we’re about to describe won’t get you more leads (necessarily), but it does make website and digital management a little easier. As part of the extremely comprehensive ‘Blocks’
Note to clients. Over the next couple of days you can expect a large number of changes to take shape in Yabber. This started yesterday with the first of a number of updates to the ‘Settings’ module, with the pictured examples (taken on my phone) showing some of the early differences. There’s a large amount of consolidation, but we’re also
In a competitive digital market, your digital assets and experience has to stand out. You should passively demonstrate your expertise and authoritativeness with every touch point, and in the finance market, this means your website should showcase current lender data, and the resource must provide options to research and compare products. We provide a website framework because of the lacklustre
Like a lot of brokers, the experience delivered to LP by their digital representation isn’t just less effective than our free product, it’s also non-compliant for a number of reasons (with the standout attribute being the deliberate dishonesty introduced into the subscription funnel). While there’s a few big-ticket infractions, it’s the indiscriminate ‘You Qualify’ style of message at the end
Another Shad for today, 19th May 2023. My Local Broker are a group that’s generally perceived as progressive. Their advertising, however, for as long as I can remember, is misleading, deceptive, and illegal. Keeping in mind that they have improved over time, their ridiculous and business-debilitating quiz purports to provide qualification regardless of the data supplied by the user. In
Shad of the Day, 13th May 2023. There’s no doubt that Peter Hill (is this is indeed his real name) is a crook. We’ve now placed him in the ‘deliberately criminal’ category alongside Leadify, Mortgage Magnet, BizLeads, BuyMoreLeads, Karbn, and a few others. This crook has taken notice of our past criticism because he’s introduced a comparison rate (something he
Shad of the Day, 11th May 2023. Peter Hill’s ads, like many others in the market, are intentionally deceptive. Rather than list reasons this ad is blatantly illegal, you should refer to an article on our website that details financial advertising compliance. The most significant infraction from this experience (one of four big-ticket offences) is the baiting quiz (returns an
Note to clients. Tonight we’re pushing a plugin update that includes a mechanism to cache your website menu. In making attempts to locate those ‘bottlenecks’, the menu was at the top of the list. In combination with our new servers and improved server memory management, the speed improves *tremendously*. We reached our goal of providing the fastest servers in the
The linked article includes around 70 screenshots of illegal broker advertising, and it details the process used by illegal leadgen services. https://www.beliefmedia.com.au/finance-facebook-advertising If you have used services such as Leadify, Karbn, Buy More Leads, BizLeads, Mortgage Magnet, Rowdy Digital, Woo Media, Biz Focused, Swell, ‘James Davis’, and a large array of others, you have objectively introduced non-compliance and what is
Today’s Shad is the day comes from leadgen charlatans. There’s a certain stupidity in buying (or selling) ‘500+’ leads. However, we’ll do one better: well send your 5000 leads a month or we’ll give your a million dollars (seriously). The point is this: generating leads is a piece of cake. Converting them is where the challenge lies. Would you rather
Shad of the Day, 13th April 2022. More of the same illegal, misleading, non-compliant, and baiting advertising. A shameful thought to think there are brokers supporting this abhorrent practice. Forcing the irrelevant questions (associated with a completely unknown and unlicensed entity), delivering a ‘You Qualify’ message, and hiding fake results (on the back of the ‘promise’ of results) behind a
