The most ‘pointless’ page on your website: “My Quotes”. The page is simply full of finance, money, wealth, and mortgage quotes. It exists only because it can, and not necessarily because it should. The ‘MyQuotes’ module is primarily used to support the partner website plugin. We’ve loaded a few hundred starters, but the idea is that you include your own
The one page on you website that nobody will ever visit but it still essential to have is your glossary. It’s important for clients to have access to glossary terms, but you don’t want them visiting a page (or even worse, Google), when they need a definition. We obviously provide a glossary page, but selected glossary terms (as defined in
Pictured is an example of some of the auto, personal, equipment, and business pages on our broker website (about 25 pages of information, so fairly limited… and generally will hidden for most). Whether this is your focus or not, the pages need to exist for a number of reasons, not the least of which is their presence as ‘gateway finance’
Let’s look at the minimum collection of finance product types you need to include on your broker website. You don’t have to promote them all, but they absolutely need to be there. The magic of these pages comes from the dynamic and conditional elements that are applied when we resolve user objectives. The collection of these pages are ‘cornerstone’ pages
I was giving a Melbourne couple a demo of our broker website framework yesterday and went down the ‘Resources’ rabbit hole. It was a mistake. Hidden in nested back pages, I’ll usually only talk about property pages and reports (every street and property in Australia on your website – an amazing tool that has the capacity to convert like crazy).
Here’s a funnel tip for brokers that’s guaranteed to improve your conversions in seriously significant ways. Sure, content is king, but that means precisely nothing if the funnel content isn’t relevant. Content *relevance* is a key funnel commodity. A funnel isn’t a landing page, and it sure isn’t a form. A funnel is a relevance-based journey, and you’re only ever
During my airline pilot days back in 2013, I was on an overnight in Bali and got a little bored. I created an automotive website plugin for WordPress and uploaded it to the WP plugin library (the very first and entirely ordinary version is pictured with some altered vehicles). In 2014 I created a premium version because a national dealership
Digital is more important today than ever before, yet most brokers don’t support their operation with the right tools and tech. Introducing a funnel-focused ‘converting’ website that’ll build your business, provide customer and client portals, provide genuine leadgen entry points on each of the hundreds of pages, and fuel organic growth, will cost less than a small deal… and it
For all past, present, and future clients, we’re running a revised webinar series starting the end of this month (focusing on paid promotion). The only major change to our former program is that we’ve added a session on using our email, SMS, and forms system. The way it works is simple. We’ll send you a pre-recorded one-hour webinar so you
The non-compliant madness continues. Of all the broker ads on Facebook that currently display rates, over 92% aren’t compliant. Just crazy.
There was a time in my life where I’d keep those USB drives that were sent to me to by snail mail. I’d delete whatever was on them and put them aside, and more often than not I’d eventually use them. Even today – while not entirely practical – the cost of sending a small drive is less than $1,
A couple of days ago a business broker posted his advertising returns online. While they were satisfactory for a DIY effort, they were very pedestrian in nature. In this climate, any nonconforming (and related) business finance should return an absolute *minimum *of 15:1, and any promotion that returns less than 10:1 simply shouldn’t run. What surprised me from the above
