I got an email from ‘IP Core AU’ a short time back. It’s one of millions of similar sites that use pressure tactics, but thought it’d be worth talking about this one simply so they’re shown in Search. First, they’re fake, and John Gray – a well-known digital lawyer – has nothing to do with them. Let’s look at just
The fuel that feeds Search Engines is content that fulfils Google’s expectation of Expertise, Experience, Authoritativeness, and Trust (abbreviated by Google as EEAT), and this can only only be achieved by producing original and relevant material that keeps users engaged. It’s not rocket science. We’ve borrowed Google’s EEAT attributes as part of our own ‘Magic Lantern’ model and expanded it
All websites delivered as part of our current promotion will receive a standalone comparison engine website. There’s a 1-week delivery on the broker website, but the comparison engine will come next month. Call or text me on 0400 777 300. Our website with supporting digital/social via our Yabber marketing system is the bee’s knees, and it’ll cost you less than
More brokers have asked me about the ‘Photos API’ in the last few weeks than the last few years, so I’ve dusted off notepad to code in some updates, and I’ll publish something on our website this week to make the feature more widely known. The tool is integrated with a number of (primarily mobile) tools, and the idea is
In the pursuit of digital visibility, content remains the cornerstone of SEO. But not all content is created equal, and not all content is valued the same. The linked article talks about duplicate content issues in the finance industry, the lack of attribution or citing elements, and the disregard for the canonical URL – the last defence against having your
One of the more underexplored and deeply consequential aspects of financial digital mortgage marketing is the representation of interest rates within organic search snippets (search results). This area warrants close scrutiny because the deliberate or careless omission of required information in search results amounts to what we have long described and coined internally as “rate-bait”. This is, in essence, a
We’re just days away from pushing a full-featured comparison engine into our mortgage broker website. We’ll talk our to clients and others over the next couple of days for last feature requests before we push what is probably the most important website feature none of us knew we needed (tests we’ve run over the last month are ridiculously good). Before
I came across these two dodgies within a few seconds of each other. Remember, it’s illegal to purport or suggest that you have a news endorsement when it isn’t legitimate, even if the news source is fictional. This deception is heavily enforced in the finance industry. The fake Fin Review ad opens up the business to litigation of a different
A short time back we reintroduced our ‘Rescue’ program. We negotiated back and forth with our insurer and lawyers for a few months before introducing the first insured marketing service in the country (at least I think it is). Our claim: Triple your results or $1m. That’s one million dollars. It started at $20k. It really is that simple. We
We’ve recently updated the basic ‘evergreen’ pages on our broker framework, and it’s worth sharing (again) because every broker that takes their digital seriously needs the same page options. Despite the fact we’re missing ‘Insights’ and Rectangles – basically case studies and picture/text options, both of which go live this week – the pages give you a good idea on
Why does our broker website have a minimum of 15 front pages? There’s a big conversation to be had here on positioning, differentiation, and funnel architecture, but at its core this part of our broad conditional framework is designed to introduce one thing into your organic and promoted funnels: relevance – a necessary funnel commodity in order to illicit interest
A note for clients. We pushed an update to the Yabber plugin today which forces the expanded ‘Calendly-style’ calendar to show on your ‘appoinrnent’ page. Dates and times populate based on calendar availability, and bookings are made directly to Outlook. All other integrated automation applies, such as email, SMS, voicedrops etc. The calendar format wasn’t getting the usage it deserved,
