We've recently updated the basic 'evergreen' pages on our broker framework, and it's worth sharing (again) because every broker that takes their digital seriously needs the same page options. Despite the fact we're missing 'Insights' and Rectangles - basically case studies and picture/text options, both of which go live this week - the pages give you a good idea on how to manage your architecture.
A few of the pages above include child pages, with the FHB page, for example, linking to about a dozen other pages that support that specific customer journey.
Every page requires a bunch of elements, but there's two that you require above all else: at least one video and a calendar-integrated subscription form - they're both non-negotiable!
Of the ~300 'primary' pages in the framework, it's a select group of the pictured pages that are promoted in menus as your top-tier services, but others are required for organic, search, promoted, and other funnel traffic.
A great website is so important for the so many reasons.
