The fact find is one example of a second page interaction - an extremely important transaction determined by way of the conditional first page. Upon completion Yabber will send a PDF report full of graphs and information to the client, and an optional third page page can be served (usually a video with a clear CTA).
Since the report is a self-qualification tool it *can* occasionally be served on the first page if that's the purpose of your campaign. Again, because it is used for the purpose of receiving the customised PDF report the details supplied are almost always valid (don't shy away from your autoresponder program: take pride and let the subscriber know you'll be sending some high-value education material to help them with they journey).
The report is simply dragged-and-dropped anywhere on your website - no dodgy iframes or embed code.
The Venus Report is like a fact find on steroids - information to follow.
Wasn't to pay $100 for a crap lead or pay a couple of dollars for one that is of higher quality?
Remember, a funnel isn't a transaction - it's a journey.
