Consider this. A user subscribes to a form on medical mortgages. This is called a 'signal' or 'declaration', so we need to shape the customer journey around this understanding, and this starts by silently changing your front page to reflect this expertise (remembering that they've just subscribed so they'll be coming back to the website). You're now positioned as an expert.
How about landing pages? A nurse comes to a medico page and provides details. Again - as is the case with every landing page - we'll now switch our front page for that user to a nurse-focused page. If we didn't do this (and a bunch of order things I won't go into), what's the point of even using a landing page? If a landing page doesn't provide purpose and support our funnel, why not just use a Facebook lead form?
We may force a specific font page to show on entry on the basis of a 'Switch' URL - basically a URL with an identifying slug. The preferred page will then be set for that user.
As a user browses a website, we'll garnish an understanding of their interest and/or occupation, so we're able to automatically apply a new front page for the user. This is part of the big picture conditional framework that shows content to a user based on our understating and interactions with them.
The pictured pages are a bit fuzzy because of the rolling screenshots but they're a good start. They're all very similar and can be updated independently in Yabber.
Any front page can be set as your default front page. Other pages can also be set, such as business or equipment.
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