First, this time last year, clients were paying as much as $15 for a weekend lead (and a little more on weekdays), and conversions in this nonconforming business space hovered around 15% - very low.
We had the year to work on this specific program, and we intentionally worked with a few highly-motivated and well-respected groups, and we narrowed in on messaging that we hadn't previously considered. We introduced these new ideas to our freebie group, and despite November - January always returning good results in this space, what I'm seeing in terms of conversions right now is a first for me. SMS-verified lead cost sits between $6 - $8 for virtually all business leads, but it's the conversions of 22% that is kind of crazy. I expected to see $12-$15 lead cost with <15% conversion. A few of these freebie biz guys were seeing (average) $15 results before we met them, but some were paying as much as $90. All have tripled their conversions. I have to be clear. Those guys in the industry that know what they're doing may be seeing similar results, but our guys are using *generic* ads and conditional landing pages that were installed on their website in about a minute. Those that put more effort in are setting better results. The other surprising result is that auto leads are consistently returned for less than $4 across all business/equipment brokers. If you called me now, I'd refer you elsewhere as our focus is mortgage brokers, but I will hold another free webinar in late January. I'm not selling anything - I don't even need to know your name. Stay tuned. Mortgage brokers are obviously killing it right now. Mortgage brokers: We're still selling the last of our 10 website/leadgen packages for $3400. Call me. 0400 777 300.
