Pictured is an example of some of the auto, personal, equipment, and business pages on our broker website (about 25 pages of information, so fairly limited... and generally will hidden for most). Whether this is your focus or not, the pages need to exist for a number of reasons, not the least of which is their presence as 'gateway finance' - everything develops or matures into something else. These pages (and the associated service funnel) is required for search visibility, and your EEAT as evaluated by Search is predicated on holistic information (including the less sexy stuff).
I still like to see active funnels and website pathways created for these finance types, and that includes a suite of supporting videos.
We've just reignited a relationship with a plugin we first built around 2014 (and one that's used by over 2800 'equipment' dealerships) so you can expect some updates to the pictured modules very soon.













