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advertising, beliefmedia, cocacola, coke, enternetics, history, marilynmonroe, marketing, viralnetics

Coca Cola’s ‘They Don’t Make ‘Em Like They Used To’, Featuring Marilyn Monroe

Coca Cola's 2018 'We Do' campaign (launched on Friday 6 April 2018) celebrated 132 years of their heritage and brand iconicity. Running for four weeks on billboards and adverts nationwide in the UK, as well as on social media, the campaignis running with the slogan: "They don't make 'em like they used to. We Do."

Coca-Cola Great Britain worked with graphic designer Noma Bar and UK design agency Recipe to create the iconic ads, which are reminiscent of the brand's historic print ads.

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