RBA Cash Rate: 3.60% · 1AUD = 0.66 USD · Inflation: 2.1%  
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Example Interest Rates: Home Loan Variable: 4.99% (4.99%*) • Home Loan Fixed: 4.79% (5.47%*) • Fixed: 4.79% (5.47%*) • Variable: 4.99% (4.99%*) • Investment IO: 4.99% (5.81%*) • Investment PI: 4.89% (5.26%*)

Conversion Facilities on Geographic Pages

I had reason to update some statistics for a client today, which included migration into Xena (I think they're the only group that was on old stats). I bounced around certain users for a cursory look and noticed what we've always known - some modules attract a ton of traffic. The Streets module in this case attracted nearly 2k views in an hour (probably 20% of which was motivated traffic), and then I looked at their site to see what they'd activated to convert traffic. I was expecting a form, property report form, or similar, but there was nothing there.

A reminder: ensure you have a form assigned to high-trafficked modules on your website, regardless of what they are.

I can't wrap my head around why some brokers don't invest into the one single resource that'll organically convert more than any other. Having a website that doesn't perform core functions, or doesn't support your landing pages, is a clear act of self-sabotage.

If you're not doing double-digit leads off your website every month, then we need to talk. We now have have a large number doing over 100 free organic leads every month... and this is the quality traffic that converts in very high numbers.

Our website is still available at next to nothing before the price becomes prohibitive for most. Call me on 0400 777 300.

(Note: Statistics will be updated in the next 24 hours to include more useful data).

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