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advertising, beliefmedia, branding, christmas, creativematters, durex

Durex Christmas Adverisement, 2015

This was a Durex Christmas ad from Havas Worldwide (India, 2015). It was heavily criticised because of the 'Ho Ho Ho' text.

Advertising used just a few years ago now attracts the wrath of political correctness warriers everywhere. Sometimes that fringe criticism actually enhances brand awareness... while at other times it completely backfires!

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