If you have an active lead mid-funnel, and that warmer lead starts to engage with social media posts (or refers back to your website), we absolutely *need* that data so we we're able to course-correct their journey, apply triggers, or simply understand the website/social pathways that manufactured a specific outcome.
Having an experience as just described is part of an 'integrated' marketing/social experience. A holistic campaign delivers better results because funnel pressure is conditional and multi-layered - it's not just a linear one-size-fits-all hack. A holistic customer experience seeks to provide interest-based relevance to the user that continues to promote active engagement.
Pictired is some of the data returned from any created social campaign. If you share a link to social all tracking data is automatically applied, and once a user lands on your website we immediately connect that interaction with their known identity. Processed by BeNet, our AI marketing engine, we're then able to craft an experience that is more likely to convert.
We'll often build a user profile based on up to 80 data-points before you even receive a phone call, and without forcing the completion of shonky quiz questions.