We have to reiterate that culturally we're not a rate-driven company, and we wouldn't expect you to be rate driven either. However, rates are a top priority for borrowers so it's only appropriate that we give them what well over 90% consider to be the single most important attribute when considering a mortgage. Consumers don't know or care about 'structure', maximising borrowing power, or any of that fancy work that takes place behind the scenes, but they do know rates - even if their understanding is flawed.
Rates draw consumers in for a conversation, and it's the discussion with a client that'll further qualify you as a broker of choice. We often talk about 'rate-chasers', and while they exist, and while a portion of those people should be avoided, they only exist because they haven't showered themselves in your expertise. Remember, we're communicating with customers in a language that they understand... not one that you want them to understand.
The Yabber image signature includes various font and formatting options, and each impression and click is tracked to the user level in Yabber which returns detailed engagement statistics.
It's obviously a small feature, but a lot of small features add up to big results.
