
To Coach Or Not To Coach
I’ll often become frustrated with advice offered to mortgage brokers. I routinely find messaging to consistof nothing but cherry-picked anecdotes, post-hoc sophistry, and false dichotomies, and the antiquated guidance seems impervious to best practice or critical thinking. Fun fact: There are more coaches in the finance industy than mortgage brokers (disclaimer: it only feels this way). Most brokers don’t need



