RBA Cash Rate: 4.35% · 1AUD = 0.67 USD · Inflation: 4.1%  
Leading Digital Marketing Experts</strong | 1300 235 433 | Aggregation Enquires Welcome | Book Appointment
Example Interest Rates: Home Loan Variable: 5.69% (5.89%*) • Home Loan Fixed: 5.39% (5.84%*) • Fixed: 5.39% (5.84%*) • Variable: 5.69% (5.89%*) • Investment IO: 5.69% (6.19%*) • Investment PI: 5.55% (6.02%*)

Shad of the Day, 12th December 2023

Shad of the Day, 12th December 2023. This ad (in multiple forms and pages) comes from a mob called 'Acquirely' - they're clearly a little clueless when it comes to financial advertising.

There's generally no harm in promoting on rate (since it's considered by almost all borrowers to be the single most important product attribute), but when you advertising 5.39 (illegally without a comparison rate), you had better make sure responding brokers have access to that product. We had people respond and not a single broker had access to the product.

Even today you can access 5.2/5.39CR with a 60% LVR, and one lender will offer 4.9/4.9CR on the basis of a leveraged full-rate commercial loan, so, there are some low rates available... but barely any aggs have the lenders on their panel (you'll generally need an ACL to access the best deals). If you do show these rates you don't need to lie about the qualification criteria.

Questions are the same as always and you end up 'qualifying to compare' - a bizarre way of saying nothing. Details provided obviously wouldn't provide us with anything. It's just a dumb thing to say.

FYI, any leadgen charlatan that sells you leads on the basis of 'data points' is kidding themselves and lying to you. It's the standard nowadays - beware.

Don't buy leads. . #beliefmedia #linkedincompany #linkedin #finance #mortgagebrokers #mortgagebroker [title: Shad of the Day, 12th December 2023] #financemarketing [album: Shad of the Day, 12th December 2023] #facebookmarketing #facebookadvertising #advertising

Instagram Image
Instagram Image
Instagram Image
Instagram Image

■ ■ ■

 
Download our complimentary 650-page guide on marketing for mortgage brokers. We'll show you exactly how we generate billions in volume for our clients.
Finance Guide, Cropped Top and Bottom
  Timezone: 1 · [ CHANGE ]

Share this page

Share on Facebook
Share on Twitter
Share on Linkdin
Share on Pinterest

Leave a comment