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Shad of the Day, 22nd January 2023

The Re-Mortgage adverts are actually run by a very low-performing AFG/Mortgages Australia broker (as Mortgage Magnet). It's one of the most offensive and non-compliant pay-per-lead experiences in the industry (and quite possibly the lowest performing in the country).

We actually used this product to measure the performance of our free product, but this mob does so poorly, we had to use another - It's really that bad. The crappy performance of their 'funnel' is only matched by the staggering level of non-compliance and deliberate customer deception/lies.

Standard compliant infractions apply. There's also illegal baiting, false advertising, quantitative exclusions, missing disclaimers and warnings, and so on. The fake panel indicating that values are checked before a qualification message is shown is probably the most offensive part of the customer experience... but of course the leadgen company is looking to grow their own list without regard to legal obligations or best interests duty.

My details clearly 'disqualified' me for any loan. Of course, the questions weren't asked for my benefit, they were either asked to validate the fake 'qualification' message, or make it easier to assign a higher value to the sale amount of the lead. Just disgusting.

I had my wife add details for this mob for a 'significant' loan. I did the same for a crappy loan. I got a phone call from a broker that purchased my lead, while my wife got the call from the owner (suggesting he keeps the good stuff for himself).

We tend to call this company out quite a bit. They 'borrowed' the name of our 2010 book, and also used our book graphic as their logo.

Our free product easily returns 40X more value than this paid service. Yes, 40X, and our free service is activated in about a minute.

Don't buy leads! It's so easy to introduce a high quality and compliant solution into your own business.

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