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Shad of the Day, 25th May 2023 – James Davis

Shad of the Day, 25th May 2023. More non-compliant leadgen nonsense.

Consumers deserve better.

This advert and subscription experience comes to us courtesy of the group that is also responsible for the fake 'Peter Hill' ads (and probably others). The persona is fake, as is the website, website reviews, advertising, and results. It's all a lie.

There is not a single compliant pay-per-lead service offered to Aussie brokers. Every single service we've evaluated will expose brokers to fines and/or litigation... yet we're still waiting for aggregators and others to do something about it.

Peter Hill's photo is from stock, the 'CompareTopLoans' website is illegal in presentation and functionality, and the quiz/customer experience violates six individual pieces of legislation.

The silly quiz makes it very clear that it's used to 'qualify' a borrower, and it returns a 'You Qualify' message regardless of supplied details. Like countless other advertising experiences, the deception is intentional and used to garnish personal details without regard to BID, the customer experience, or the law (the last shonky subscription flows we shared from 'My Local Broker' and 'Mortgage Magnet' were virtually identical, and they're as equally offensive). The conduct is despicable, but this style of false advertising is particulary unconscionable in the finance sector.

The illegal aspects of the quiz are obvious.

Why would any broker intentionally expose themselves to awful pay-per-lead services when it *will* expose them to legal consequences? Why would and broker pay to elevate the status and exposure of an illegal brand? Why would any broker invest in leadgen when it doesn't provide them with an always-working and fully-owned asset? Why would any broker pay 50X-100X more for a crap lead than they have to?

You can create powerful funnels yourself that are infinitely more effective and far, far, far more cost effective.

Message me.

Stop the finspam. Make finance great again!

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