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Shad of the Day, 28th October 2021

Today's Shad (Shit Ad) comes from a company we won't name (they're doing their best with the quality of representation supporting them).

This 30-second quiz crap has to end.


It's a lie. It's deceptive. It's baiting.

To imply that a stupid quiz will supply you with an understanding of a client is negligent and, in our opinion, violates best interest duty (it's *not* a fact-find of any kind if that's what you're thinking).

It doesn't work.

A quiz disqualifies clients. In other words, the quiz has the opposite effect to that which is intended.

For those that do bother to complete the quiz, completion of the intrusive wisdoms doesn't even return results!

We blame ourselves. So many try to compete with our proprietary Venus reports... but they've simply got it wrong.

The purpose of a funnel is to get as many people into your experience. If you must qualify, let the funnel take care of it. The top of funnel has one big-ticket purpose, and a quiz competent violates this primary objective.

The reason our experience outperforms others by triple-digit numbers isn't magic... it's just best practice.

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