With great power comes great responsibility. When the mortgage industry accounts for over 75% of all volume, one expects that industry to represent themselves with honesty and integrity.
The biggest reason it *isn't* okay to use rates in your advertising is if you're using them to bait consumers into forming a false impression. In other words, you want to trick them.
Comparison rates are kind of pointless but they exist for a reason, and their use is legislated. If you knowingly engage in advertising you know is illegal, you run the risk of losing your business.
Attached images are just a sample - we have thousands
You don't have to lie or deceive.
The neglect irritates me.
