Why does the new website framework include (at least) 12 versions of the front page. This is a big question that will be introduced in our blog, but here's the short version.
1. If you choose to position your website in some way, there's some options that you may choose from.
2. The pages are just pages, so they can be linked to from anywhere for any reason.
3. The pages integrate with our 'Switch' module. If the borrowing objective of a user is resolved, or we identity the primary user interest, we can force an alternate font page to be shown for that specific user. If relevance is is a key funnel commodity (and it is), then the Switch module is one of the most powerful tools in your digital toolkit. If a user submits a form for a specific purpose, or they arrive on an industry-specific landing page, this usually forces 'Switch' to action.
