RBA Cash Rate: 4.35% · 1AUD = 0.67 USD · Inflation: 4.1%  
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Example Interest Rates: Home Loan Variable: 5.20% (5.24%*) • Home Loan Fixed: 5.48% (6.24%*) • Fixed: 5.48% (6.24%*) • Variable: 5.20% (5.24%*) • Investment IO: 5.74% (6.40%*) • Investment PI: 5.49% (6.32%*)

The Pepsi Paradox

The Pepsi Paradox.:The statistical and psychological observation that a person is prone to prefer Coca-Cola over Pepsi when they have labels, but prone to prefer Pepsi over Coca-Cola when they are unlabelled.

Boron line: Consumers prefer brands over product. So, they'll prefer the taste of Pepsi but buy Coke.

Since we service the mortgage industry we focus on pushing this broad brand-based objective through clear branding strategies, logos, rates placements, and so on. Your own brand also needs do establish clear personalities to act as a conduit nto your experience (advocates and socially-savvy employees are a real-world top-of-funnel magnet).

The Cola Wars is a fascinating topic that is well worth researching (there's a ton of documentaries on YouTube if you're interested).

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