In the former website framework, all RBA articles were published as children of a post in the Resources module. The problem with this setup is that it required a user to log into Yabber, accept terms, and activate automation. The other problem? Only a few people jumped through the hoops and competes the task.
We've created a standalone RBA archive, and all statements and other important news is now submitted to your website by default.
The purpose of the archive? When emails are sent to your users (at any time, but particularly on RBA Tuesdays), we'll link to *our* website directly. This gives us leverage and provides an opportunity to convert. It opens up a pathway and gives us ownership of the funnel.
The SEO canonical URL for each post is assigned back to the RBA source, but all other and necessary graph tags are applied.
It's a cool feature that often attracts really good engagement (having a dedicated post type gives us additional stats that were previously difficult to resolve). If you're not a client, you can simply create your own archive manually.
It's a little thing, but a lot of little things adds up to a big thing.
