The Yabber Website Front Page

When we built our Yabber website framework, we did so on the back end of experience gained from results garnished from millions of page views. While *every* website page is designed in a manner that focuses attention on the preferred page asset and a conversion, it's the front page where we tend to apply a little more effort. Not only can we assign panels and assets to the front page of our website in a few seconds (via a point-and-click tool), we can escalate the user by showing them content based on their resolved borrowing objective. Remember, *relevance* is a core attribute of any high-performing funnel.

Pictured is the Yabber website front page, with those areas highlighted that are altered in Yabber with a single click, such as the primary CTA text and button, lead magnet subscription panel, announcements, primary video, phone number, logo, general text, and video panel. An agile framework by definition should allow you to alter content without messing around with design, and changes as described should only ever take a few seconds.

A number of other dynamic features are shown on the front (and other) pages, such as the testimonial slider, social slider, and perhaps a post slider (all tools built by us for the finance industy, and all integrated with Yabber).

Most front page blocks have the capacity to change shape based on resolved borrowing objective of each individual user. An advanced feature, different blocks are assigned to different 'Interest' types, and if an interest is resolved, the alternate content will show. This ensures relevance is maintained through the organic and promoted funnel.

The logo has a Yabber module assigned that allows you to schedule different logos for various times of the year (basically designed for a Santa hat on your logo through Xmas, but it obviously has other applications).

Dare to compare your existing digital architecture with the BM solution.

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