Is you were throwing money at Facebook, you would expect to pay around 300k. The broker associated with the pictured graph is attracting an average of 15k child visits to his website *every day* on the back of *just* the Geographic and Streets module. He plays this traffic well with high-intent offers via targeted forms and videos, and he attracts triple-digit leads every month. It's made him one of the highest-volume brokers in the country.
SEO is made up of a number of parts. The first is the Object Graph and Markup (how your page is presented to Search/Crawlers), and the second is User Engagement Optimisation. It's the latter that is supported by this feature. It doesn't matter how you start a conversation... but it does matter how it ends.
Before I continue, I should remind you that every page on your website is a type of landing page. Traffic comes from anywhere for any reason (in this case, your Geo modules), so we're compelled to provide appropriate conversion facilities on every page.
If you're conversion doorway fails, you won't see any conversions... and I know of brokers that don't convert off these pages.
If you're chatting to a girl at the bar and your opening line is how much you enjoy Vegemite-soaked asparagus, or how you've decorated your parent's basement with Satanic Unicorns, you can't expect to walk away with a number. Your conversation has to be *relevant* - the key funnel commodity that drives conversions.
These pages (as indicated by the graph) represents up to 99% of all pages views on certain days, but that's uncommon - the engagement is usually spread across all modules.
This is why our dozen-or-so search tools and information pages exist.
Almost all broker websites are designed to do nothing.
You don't win friends with salad.
But your website today. Pricing is crazy low so I don't have to deal with this after Christmas.
Call me. 0400 777 300. Anytime.
