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How To Create An Effective Lead Magnet (Or “Relationship Offer”)

It's likely you know what a lead magnet is. Every time your browse Facebook you're likely presented with a barrage of offers from a...

What Is a Landing Page?

The landing page is a webpage that is designed with a single purpose: a conversion. You're looking to return a page free from distraction...

How To Curate A Converting Email Sequence Using the Symphony Model...

If a website call-to-action isn't suitably crafted and a user doesn't succumb to the charms of our primary conversion goal (in the service industry...

Customer Loyalty, The Net Promoter Score, And Relationship Marketing In The...

In the finance industry there is no stronger sales driver than customer trust in your services. Further, the most successful route to being trusted...

What Is A Marketing Funnel?

The marketing funnel - one of the most talked about aspects of a marketing program - must be the most misunderstood aspect of digital...

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Michelin Guide Lead Magnet

What Your Business Can Learn from the Michelin Restaurant Guide

Michelin Guides are a series of guide books published by the French tyre company Michelin for more than a century. The term normally refers...

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