In what is destined to become ‘just another’ in a long line of inflight entertainment safety videos from Air New Zealand, they’ve enlisted 104-year-old fitness
In one of the smarter moves that has made in recent years, they’ve flown a lucky group of Oprah audience members to Australia. Oprah’s now
I received a disturbing phone call from a colleague a few hours ago. He had caught the tail end of a news bulletin suggesting that
Australia’s Prime Minister, Kevin Rudd, was dumped on Wednesday night for his deputy, Julia Gillard. Gillard is Australia’s first female and first unmarried Prime Minister.
Mother Russia is often heavily scrutinised for its controversial and sexually orientated marketing tactics (at least by our prudish western standards). Russia’s going through one
Russia’s number one low cost carrier, Avianova, have created an interesting TV commercial featuring cabin crew scantily dressed in bikinis washing one of their aircraft,
This commercial is brilliant. In a historical sense, it demonstrates the paradigm shift in both the airline product and passenger expectations in the airline industry
The brilliant Braniff International (1928-1982) advertising campaign of the late 60s was a broad strategy employed to re-invent the airline and its struggling brand from
The Braniff International (1928-1982) Air Strip television and print advertising was part of a broader campaign that was used to re-invent the airline. Read about
The Saverjet viral video campaign is orientated around the operations of the budget (and fictitious) airline SaverJet.com (website no longer exists). It plays out as
When made a so-called exclusive appearance on Australia’s channel 7’s morning show, , it caught the attention of the ABC’s program. The riveting Sunrise “interview”
In the aftermath Air New Zealand’s successful television and print campaign, they have launched a viral-ready Cougar Pride advertisement through December 2009 and January 2010